About
Robert mcadams
Meet a dedicated professional whose diverse experiences have shaped a strong work ethic, clear communication, and a compassionate approach to both life and business.
Robert's formula for success
I am a Residential Roofing Specialist and Owner of McAdams Roofing. As a Marine Corps infantryman, I learned to work hard, to say what I mean, and to mean what I say. As an Olympic weightlifter in college and grad school, I learned that hard work pays off. As a football coach and math teacher for 17 years, I learned how to break down complex ideas into bite-sized, simple, and easy-to-understand concepts. As a Christian, I strive to treat people the way I would want to be treated and to lead with love. And as a father, I aim to be a strong role model for my son.
This foundation is what sets me apart. I’ve combined my background in coaching, teaching, and athletics with an extensive library of technical coaching literature to create a uniquely “educational” approach to the roofing industry—one built on clarity, honesty, and helping homeowners truly understand their options. I am Robert McAdams, and this is my formula for success.
Published Author: Coaching & Strategy
McAdams has authored a wide range of books used by high school and semi-pro coaches to maximize the performance of “average” athletes. His writing focuses on high-pressure defense and specialized offensive schemes.
Football Strategy Books
- The Gap-Man Pressure Football Defense
Focuses on aggressive defensive schemes designed to disrupt the backfield. - The Double Wing Football Offense (and Advanced Concepts)
Detailed guides on a power-based offensive system. - The Split Back Veer Football Offense
A technical manual on a classic triple-option strategy. - The Single Wing Football Offense
Research and implementation of one of football’s oldest and most physical formations.
Strength & Conditioning Manuals
- Coach’s Guide to Sport Specific Strength Training
A 110-page manual emphasizing muscle hypertrophy (size) and power. - Simplified Progressive Strength Training
Details the “Alternating 5×5 Strength Program,” a staple of his training philosophy. - Olympic Weightlifting Training Hall (DVD/Video)
Includes real-time cues and mistake-correction footage for teaching the Snatch and Clean & Jerk.
Professional Roofing Services
Based in Little Elm, McAdams operates with a “no-pressure” model, focusing on the DFW suburbs including Frisco, Plano, and The Colony.
Comprehensive Exterior Work
While known for roofing, his company handles the full scope of home exterior restoration—especially for North Texas storm damage:
- Total Roof Systems
Specializing in asphalt shingles and leak detection. - Gutter Systems
Custom-fit seamless gutters and repair. - Fencing
Installation, repair, and professional staining. - Garage & Interior Services
Garage door installation, drywall repair, and interior painting—often bundled for homeowners completing insurance claims after hail events.
Personal Philosophy
McAdams is a strong proponent of rigorous honesty. This philosophy is reflected in:
- Transparent pricing
- Clear communication
- Willingness to walk away from jobs if he cannot provide the best solution
His background in Olympic weightlifting—training at the Wichita Falls Weightlifting Club—drives a “work hard, no excuses” mentality that he brings to every project.
Expert in Strength & Conditioning
McAdams is not just a former coach—he is a published author and deep technician in Olympic Weightlifting. He trained under industry leaders and applies elite-level training concepts to athlete development.
Training Philosophy
- Emphasis on Olympic lifts (Snatch, Clean, and Jerk) for maximum power production
- Focus on building strength, explosiveness, and discipline
Published Works Include
- Coach’s Guide to Sport Strength Training
A 110-page guide focused on year-round programming and hypertrophy. - Simplified Progressive Strength Training
Designed to help high school coaches teach complex lifting mechanics to less experienced athletes. - The Split Back Veer & Single Wing Offense
Strategic systems designed to maximize performance regardless of raw athletic talent.
The “Coaching” Approach to Roofing
McAdams applies his coaching mindset directly to his business, McAdams Roofing, creating a structured “Formula for Success.”
- Simplification
Uses his teaching background to break down complex insurance and roofing terminology into easy-to-understand explanations. - Veteran Discipline
As a former Marine Corps infantryman, he emphasizes safety, precision, and consistency on every job site. - Local Focus
Deeply rooted in the Little Elm / Denton County area, positioning himself as a trusted neighbor—not a high-volume storm contractor.
Specialized Athletic Philosophy
McAdams is a vocal advocate for structured strength systems and athlete evaluation.
Core Program
- The Alternating 5×5 Strength Program
- A foundational system for building strength and consistency.
Athlete Evaluation System
- SP Index – Strength / Power
- AA Index – Agility / Acceleration
- OA Index – Overall Athleticism
A Unique Perspective
Robert McAdams is particularly notable for his ability to merge high-level coaching expertise with hands-on service. Whether developing athletes or restoring homes, his approach is rooted in education, discipline, and honesty—setting him apart in both industries.
You ask, we answer
- Serving DFW
- 940-222-1034
- [email protected]
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